Well the answer that question is unless you have experience writing Press releases then do not do it. 🙂
If you still decide to do it yourself then here are 6 golden tips
The six ‘golden rules’
- Write your release with your target audience in mind, not yourself or your boss.
- Get to the point, use short, active and factual title. Avoid puns or ‘witty banter’.
- Write a first paragraph that would do the job if nothing else was written.
- Include quotes from good sources – a couple will do, best from different sources but please, never quote a person as being ‘delighted’, as in ‘We are delighted with this new partnership.’ A journalist will never use quotes that contain the words ‘delighted’, ‘amazed’ or ‘awesome’.
- Don’t over do it. Be brief, interesting & useful. A press release should never be more than 400 words long (shorter if possible).
- Include ‘notes for editors’ spelling out all the background info, important stats, and the contact details they might need. Make it easy for everyone.
You can see the full article that I got this information from by go to Think Business where you will also be able to get a template for your press releases