Press releases may sound like something only Fortune 500 businesses use to promote their business but that isn’t the case. You may be under the impression that they are a bit old fashioned in today’s world of social media and viral content but they still have a place in your marketing strategy. Press releases need to be used strategically and they need to cover something newsworthy. Let’s have a look at how press releases can help promote your business.
Press releases help boost your SEO efforts. Search engine optimization helps get your business in front of the people that are searching for your products and services. SEO service providers strategically use press releases to help your business rank for important keywords. These keywords are included in the body of your press release to help search engines find and rank your business. The higher your business ranks the more traffic your sites get.
Building Your Brand
Having your business mentioned in Google News or on Yahoo helps to build and establish your brand. It gives you authority in your space like very few other mediums can. You can use your press release in other marketing materials to help establish your credibility with potential new customers. If you have ever clicked on a site and saw the “As Seen on” along with links to big news sites then that is the power of press releases.
Grow You Reach
Most businesses rely on just one channel or platform to advertise their business, for example they may strictly use AdWords or Facebook ads to promote their products and services. The definitely can give you a great return on your advertising dollars but they aren’t the only advertising medium out there or even online.
Fortune 500 businesses have used press releases for decades to respond to controversy. This is your opportunity to set the records straight in your own words with no spin. You can do the same; press releases are a great way to manage your online reputation. Even if you’re not dealing with any type of negative feedback on your business this is still one of the best ways to emphasize the positives that are going on.
There are plenty of reasons why press releases are still relevant, even in today’s digital world. If you are working with a marketing company then they should be making press release a part of your overall digital marketing strategy.